Leveraging LinkedIn Webinar with PANO

 Listen to this brief interview with James Eirkson of PANO the Pennsylvania Association of Nonprofit Organizations.


I will be conducting a webinar for PANO on Thursday, October 25th on Leveraging LinkedIn for Nonprofits.  

Register for the webinar here


Q&A with Gail Bower on Corporate Sponsorships

Gail and I will be speaking at the Supercharge your Non-Profit event hosted by the Philadelphia Business Journal on Thursday, August 16th from 8:00 am – 11:00 am at the Community College of Philadelphia.   Click here to register.  Don't miss this power packed event.  Now on to the Q&A and thanks to Gail for sharing her expertise.

1. Why should a non-profit organization be thinking about corporate sponsorships? 

 Partnering through corporate sponsorship can make a big difference in catapulting an organization forward in terms of growth. Besides unrestricted revenue, sponsorship provides tremendous marketing benefits to both partners. When structured and leveraged well, nonprofit organizations will galvanize new audiences around their events and causes through great partners.

2. Can any kind of non-profit organization take advantage of corporate sponsorships or does it work better for some than others?

 Being successful with sponsorship is not limited to nonprofits that address particular causes. Rather, high performing sponsorship operations relate more to life cycle, capacity, and creativity. Therefore, most non-profit organizations can take advantage of sponsorship, but start-up and young organizations may find sponsorship challenging (though not impossible). Here's why. 

Sponsorship is a marketing medium. The organization must be clear about its brand and the value it has to offer, which comes from access to the audiences the organization regularly serves and engages. Additionally, developing great, long-lasting relationships with sponsors takes time and expertise, so the organization needs capacity, in the form of staff, who will focus on these important partnerships. Often start-up or younger organizations are still building their audiences and staffing structure. That said, as they are launching and gaining traction, they can develop these capacities with the intention to grow into sponsorship.

 3. Are corporate sponsorships driven by large events or can they take other forms as well?  I always see sponsorships for runs, walks, or festivals. 

Sponsorship is an experiential medium, so it's a natural fit for large events, such as runs, walks, and festivals. However, sponsorship works just as well for B2B marketers looking to build thought leadership or relationships with a select group. A nonprofit with a smaller event or program providing access to a select audience, therefore, may see great results. A couple examples: I've seen organizations partner on studies and a related set of communications and events to announce the results and on introducing a brand to a new market in a very intimate setting that have had great impact.

 4. How long do these relationships usually last between a sponsor and a non-profit?

 Obviously both organizations will want to grow and build their relationships for the long-term. However, sometimes the reason for the sponsorship is short-term, such as when a company is introducing a new product or faces a merger that causes a name change. In these examples, the corporation is investing sponsorship dollars with many organizations to cast a wide net. Ideally, however, non-profits should strive for long-term relationships, but know that market conditions and new strategies can sometimes prematurely dash longevity.

5. What kinds of things does a non-profit seeking corporate sponsorship need to have in place before they start looking? 

As I mentioned earlier, organizations that want to seek sponsors must have a clear sense of who they are and what value they offer sponsors, along with an infrastructure to work with sponsors and grow these relationships. Also, pursuing sponsorship should be a strategic decision – and not one made from a fiscally vulnerable place. Once an organization decides to pursue sponsorship, two key areas must be in place. The organization must develop a strategy to define what it is it has to sell to sponsors and how to sell it. The decision making that goes into this strategy will create a strong foundation to build a high-performing sponsorship culture and operation.



Gail Bower specializes in raising the visibility, revenue, and impact of non-profit organizations. She's a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients' marketing, events, and corporate sponsorship programs. 



Drexel University – LinkedIn Workshop

Congratulations to all the graduates of the Antoinette Westphal College of Media Arts & Design at Drexel University that attended the LinkedIn Workshop today.  It was great meeting you and hearing your questions about how to Leverage LinkedIn.  As promised here is the electronic version of my LinkedIn Career Checklist to keep you moving and on track after the workshop.  Make sure to take advantage of all the great resources I have accumulated for you in this handout to maximize your job search.

Download your Free LinkedIn Checklist

Email Marketing by VerticalResponse


Again thanks to the College for hosting this event and to all those that attended.  Feel free to keep the discussion going by posting your questions here or to my twitter account @slcoaching.

Best regards,

Robb Pardee



Peirce College – LinkedIn Workshop


To all those that attended the LinkedIn Workshops at Peirce College yesterday it was great meeting with you and hearing your thoughtful questions about how to Leverage LinkedIn.  As promised here is the electronic version of my Career Checklist to keep you moving and on track after the workshop.  Make sure to take advantage of all the great resources I have accumulated for you in this handout to maximize your job search.

Download Leveraging LinkedIn Career Checklist

Also here is a link to The Peirce College Blog www.philly-adult-learners.com where additional resources from the workshop will be posted shortly,  including a video podcast interview. 

Again thanks to Peirce College for hosting this event and to all those that attended.  Feel free to keep the discussion going by posting your questions here or to my twitter account @slcoaching.

Best regards,

Robb Pardee

Expanding Your LinkedIn Network

Strategic Leadership Coaching presents LinkedIn Quick Tips with Robb Pardee.  Robb has spoken to hundreds of people at companies and professional organizations on the subject of Leveraging LinkedIn for personal branding, business development, and career search.  In this video Robb shares four easy ways to grow your network on LinkedIn.


Six Common Misperceptions about Teamwork

Six Common Misperceptions about Teamwork.  This is a great article from Harvard Business Review about working in teams.  Misconception #1 about Harmony helping teams is one that I run into frequently.  The assumption is that if we are all nice and get along with one another we will get more done, but the reality is that artificial harmony keeps teams from succeeding.  Team members hold back their thoughts and opinions which are the critical fuel for good decision making.  Teams need to cultivate productive conflict management skills that will take their performance to the next level.

Leveraging LinkedIn

LinkedIn_WebLogo_LowResExampleWith more than 100 million members including employees of all Fortune 500 companies, LinkedIn® is the online networking tool for business professionals.

Strategic Leadership Coaching is now offering LinkedIn® training seminars to help businesses and individuals make the most of their LinkedIn® profiles. 

 Schedule a Leveraging LinkedIn Workshop

Name: *
E-mail Address: *
Organization: *
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During this dynamic 90 minute presentation, you’ll learn to:

  • Optimize your LinkedIn® profile for personal branding
  • Develop a strategy for using LinkedIn® to grow your business
  • Grow your network of influential connections
  • Minimize your time on LinkedIn® while maximizing your impact

As an added value you will receive the Strategic Leadership Coaching LinkedIn® Checklist and Resource Guide to keep you on target when you return to the office.

Your presenter Robb Pardee has been a “Friend of LinkedIn®” since 2009 and has talked to hundreds of people about leveraging LinkedIn® to grow their business or find their next job.  Robb brings several years of experience training organizations to maximize technology to meet  business objectives.  He offers practical insights to make LinkedIn® work for you.


 What people are saying about Robb Pardee and Leveraging LinkedIn®

“Robb presented a luncheon presentation on LinkedIn® to the Insert Media Council of the DMA at their annual conference this week. Robb was energetic, engaging and very informative. He covered a great deal of information in a short time while keeping his audience very interested. We were left excited and very grateful for have the chance to explore what LinkedIn can do for our businesses.” ~ Diane Caruso, President, Choice Media   

“Robb recently trained our office on the effective uses of LinkedIn® and the session he gave was excellent. We had a call prior to the training to sort out our goals and priorities and he listened– the training he gave was right on point.”  ~ Thomas Fulcher, Executive Vice President, Studley Inc.  

PAMPI 2011 Education Institute – Cultivating Productive Conflict

If you attended my workshop on Cultivating Productive Conflict today at the PAMPI 2011 Education Institute here are the handouts that I mentioned.

Download Tki-brochure

Download Conflict management handout

I will leave these handouts up for the next few weeks so feel free to share them with friends who may be interested.